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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. The report outlines what ‘content’ means in this context. Inspiration.

Content 282
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. Using social media for research.

Committee 312
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 121
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Diversity in associations is not easy!

SocialFish

sepler : The need 2 reflect the larger community & the solid research suggesting diversity promotes innovation, creativity & engagement # assnchat. ElizabethB : RT @ sepler : Need 2 reflect larger community & the solid research suggesting diversity promotes innovation, creativity & engagement # assnchat. 6:17 pm. .

Committee 162
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Activism Through Blogging

Ari Herzog

Over the years, I volunteered with political action committees, public interest research groups, and state election campaigns. Perhaps my activism is most evident in my six years of public service as an elected city councilor, promoting initiatives in clean energy, fiscal conservancy, and open government.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

She’s also a committee member of Black@, a Sprout community resource group. That’s not to say it’s only Black creators who are creating original content, but that’s something for brands to consider during their research. In 2023, they hosted their inaugural Pinclusion Group Leadership Summit.