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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. Aleya Harris is the founder and owner of Flourish Marketing.

Brands 226
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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Most common #measurePR fail is failing to see the bigger picture.

Committee 119
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. So that’s what the government did. This was unprecedented.

Committee 312
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PR and Wikipedia – let’s push for a better relationship

Danny WhatMough

As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. Get involved in the consultation. Cross-posted from the EML Wildfire blog.

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results. Presence of key visuals – or spokespeople for the Redskins.

Report 100
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Awards Worth Winning

Twist Image

I''ve seen the same thing happen at industry awards. Where agencies who are on the selection committee or the board of directors of the organization tend to accumulate the most awards. On top of that, make sure that your work gets the opportunity to be recognized by your peers, by your industry and by the people who care.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social. She’s also a committee member of Black@, a Sprout community resource group. She recalls a time where she used social data to identify misalignment between a brand’s actual customers and their organic social media content.