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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Technology Issues.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : Would you say then that to Eric’s construct earlier, that you are engaging more in defensive social as opposed to offensive social? Jay : It certainly makes it a little less direct response oriented.

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