Adam Sherk
DECEMBER 2, 2009
Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Google+ Ripples to examine shares and comments for a specific URL or Google+ post and see how it spread. But the same general approach applies to any industry.
Adam Sherk
JUNE 29, 2010
My list of terms could have gone on endlessly but I decided to cap it at 75 100 (the list is growing based on suggestions in the comments). Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. I enjoyed your comments. If there are any glaring omissions please let me know and I’ll add them in.
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