What Social Media Lesson Did Gap Learn?
Direct Marketing Observations
OCTOBER 12, 2010
Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off. So what was Gap to do?
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