Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments. Whether your blog receives comments or not. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. c) Treating social media as a broadcast channel. How can you tell?
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