Akamai Marketing
FEBRUARY 8, 2011
It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter).
Akamai Marketing
FEBRUARY 22, 2011
Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For those services, I use and suggest SocialOomph. Some are free, some are part of their paid service.
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Akamai Marketing
APRIL 4, 2011
When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Once you know where your customers are and WHY they are there, then you can start developing your tools. What do you have to offer? Probably not.
Akamai Marketing
JULY 7, 2011
There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Its in the hands of the people – its the ultimate intersection of social media: the blending of digital tools and humans. Will that change? I don’t know.
Akamai Marketing
JULY 28, 2011
According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. The paid version is well worth it for particular campaigns.
Akamai Marketing
AUGUST 29, 2011
Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. Storify is another Twitter curation tool and a story-teller’s dream. As their pictures were posted and others commented, the Storify got to be fun and interesting. I do wish that I could add my Paper.li
Akamai Marketing
JULY 26, 2011
.&# Typically, I define engagement as sharing, clicking or commenting. I think used to think engagement was a great measurement tool. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. When something’s interesting, people say so.
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