Adam Cohen
SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. I’d love to hear your thoughts in the comments. Related Posts.
Adam Cohen
MARCH 30, 2011
…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. …watching customers share and comment on really valuable and relevant content your team created. Most Commented. What would you add to this list?
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Adam Cohen
JULY 19, 2010
blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. This post was mentioned on Twitter by prblogs, twitips MV. Thanks for dropping by. It is solely my opinion.
Adam Cohen
JULY 12, 2010
People are the fuel behind social media, which is really just tools and tactics. Social media tools provides customers new ways to hear about, research and talk about their needs. link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.] Inappropriate comments will be deleted at the authors discretion.
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
JUNE 30, 2011
Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Share and enjoy, and feel free to leave questions for Len in the comments. Photo credit: Facebook Tweet.
Adam Cohen
AUGUST 10, 2010
For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments. The Digital Five Tool Player (7). What did I miss? Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. Related Posts. Making the Leap: Why Companies Struggle with Social Media (9).
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