Akamai Marketing

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Moderating Comments and Managing Online Communities

Akamai Marketing

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Open Door Policy: The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. Cons: Comments can create community drama without being spammy or profane. .

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Tool Tuesday: PostRank Analytics

Akamai Marketing

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Enter: PostRank.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Here are 5 tips for businesses thinking of blogging. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Bonus Tip: Use your words and your pictures. Welcome to blogging, the place where you try to suck less. But the business of blogging is just that, a business.