Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

MARCH 30, 2011

…watching customers share and comment on really valuable and relevant content your team created. Most Commented. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Photo credit: cayusa via flickr. Can Social Media be Taught? (56).

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

SEPTEMBER 2, 2010

They need to be good team players and good leaders, especially in pushing through ideas that are new. Honoring commitments, adjusting approach to who you are working with (C-level vs. junior resources), ability to multi-task are just some things I look for in a team player – regardless of digital background. Related Posts.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

SEPTEMBER 22, 2010

Actually not revealing too much plot in the trailer is a lost art, as someone pointed out in the comments on the YouTube clip. If done right, the team producing this can expect a die hard core of sleuthing fans to show up for the premier. Go ahead and watch the trailer, it’s worth it.

Wiki 219

Wiki Campaign Film Posterous 219

Adam Cohen

SEPTEMBER 28, 2010

Quickly it became clear that Greg’s outreach team had lined up the right chapter with something I’m passionate about. Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. And then I started reading MicroMarketing.

Marketing 210

Marketing Review Tweetdeck Posterous 210