Webbiquity SMM

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring. The average social media manager in the U.S.

Research 257
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Examine social media discussions, comments, and reviews to identify common pain points of your target audience. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. Adjust marketing strategies.

Sentiment 142
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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. The CMO Survey ). The CMO Survey ). The CMO Survey ). CMS Wire ).

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Please add them in the comments below. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

B2B 217
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Leave a comment to share. Subscribe to the comments for this post?

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Ensure Your Business Looks Good Online

Webbiquity SMM

When criticism does arise, though, business people should provide comment, context or correction, Inc.com advises. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. When people do try to reach businesses online, there should be a quick response.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue.

Jive 186