Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Please share in the comments below. Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy.

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Waxing UnLyrical

JANUARY 20, 2016

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. How do you incorporate design elements into your marketing strategy? Please share in the comments below. . 5 Tips to Incorporate Design Elements Into Your Marketing Strategy.

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Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. And work backwards from there.

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Waxing UnLyrical

JUNE 11, 2021

This one, though, is different: 300+ comments and thousands of retweets and likes. actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage. having to warn people not to ingest disinfectant.

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Waxing UnLyrical

MAY 30, 2014

My students are given detailed rubrics that tell them how their comments will be graded, explaining what an “excellent” post is, as opposed to a “good” or “average” one. Because yesterday, as I was going through the discussion boards, a comment one of the students had made stood out to me.

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Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr.

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Waxing UnLyrical

APRIL 4, 2019

When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. To do this thank them when they share your content, reply to their questions, engage with their content, response to comments and address negative comments.

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Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations. Send Help … Please. Will Work for Media Impressions.

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Waxing UnLyrical

NOVEMBER 30, 2018

From there you can hone your content strategy to produce more types of content which resonates with your audience. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Let us know in the comments below. Inbound Links. Email/Newsletter Subscriber Growth.

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Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. in July 2014: 61 comments.

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Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Please share in the comments below.

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Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. How has attitude impacted your brand strategy and success? Please share in the comments below.

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B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

JUNE 23, 2014

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy. Please share in the comments below. In this guest post for SteamFeed , Brooke Ballard tackles some common content mistakes and how to overcome them.

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Waxing UnLyrical

MARCH 25, 2013

WUL : And how many tweets and Facebook comments a day (or week) do you guys get? AB : On average, we see about 1,500 tweets a day and 150+ Facebook comments and posts a day. Ashley Butler : We make upwards of 2MM cases a week! We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram.

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Travel Price Consultant B2B 254

Waxing UnLyrical

DECEMBER 9, 2013

The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!). You know we love to hear what you have to say, so do leave a comment below!

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Community building Consultant Flickr Communities 210

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Additionally, more than 30 percent of comments received on influencers’ posts have related to their audience being educated about or inspired by our mission, and as a result, they began supporting us.

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Waxing UnLyrical

JULY 21, 2014

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. How does context play into your business strategy? Please share in the comments below… you know we love to hear from you! Image: Cher Amio via Flickr, CC 2.0.

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Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Combine Your Blog Posts And Email Marketing Strategy For Better Results. Please share in the comments below. Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending.

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Community building Consultant Communities Eventful 198

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. Please share in the comments below. I especially love this line: “Put UTM tracking on everything that moves.” ” Yea baby! 5 Steps to Finding the Best Rating-and-Review Sites for Your Business. ” 7.

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Consultant Banking Trends Review 100

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

FEBRUARY 17, 2014

IBM CEO points to social strategy with a twist. Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. Please let us know in the comments below. How do you make meaningful connections and stand out from the crowd?

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Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

JULY 28, 2014

Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. What strategies have worked best for you? Please share in the comments below… seeing as how you’re reading this on my blog, you already know what I think!

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Waxing UnLyrical

MARCH 21, 2013

We comment on other blogs. We comment and share on Google+. Comment on WUL, and ask questions not just of me, but of others as well, even if they’re not already on the blog; that’s why I use Livefyre as my comment system. We engage in banter on Twitter on a regular basis. We do Facebook Q&As.

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Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. I look forward to hearing from you in the comments. Sign out Leave your comment here. pts Settings.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 15, 2011

While I don’t need anyone to work on strategy, project development or content planning while I’m out of the office, I do need them to handle the day-to-day (er, hour-to-hour) tasks involved with managing the organization’s blog. Strategy, content promotion, search engine optimization – these things are off the table.

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Waxing UnLyrical

MAY 13, 2019

billion people use it daily to connect, chat, comment, vent, shop, learn, play, etc. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but first: What is Social Listening?

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

JUNE 24, 2013

Sean McGinnis provides 10 simple strategies that can increase your SEO. Do you have a killer SEO strategy that you use for your website or blog? Please share in the comments below. Why: With Google working harder to rid the web of link spam, many SEO techniques have become obsolete. Now it’s your turn.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

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Diagrams Consultant Social Media Strategy 100

Waxing UnLyrical

OCTOBER 26, 2015

Three Keys to Blueprinting Your Social PR Strategy. Why: “As I was going through my notes, and organizing tasks and to-dos in Asana, I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you.” Seven Frequently Asked Questions on Social PR Strategy.

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Consultant Training Community building Strategy 100

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

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Brands Consultant Film Flickr 100

Waxing UnLyrical

AUGUST 10, 2016

Here are three reasons why you should build a visual content strategy today: 1. A Bitlink can also be placed behind the Instagram “Buy Button,” on a Snapchat Story, or other images and buttons that are important for your paid social strategy. Please share in the comments below. Visual content boosts social engagement.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

JUNE 3, 2013

Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community. Please let us know in the comments below. Jamie Garantziotis ‘ post from a year ago is still a great read on the importance of offline community interaction. Lee Odden offers some great tips here.

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Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. I’d love to hear from you in the comments. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. pts Settings.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

JULY 20, 2015

So our strategy here is to just build traffic and gain a following. Case Study: Denny’s flips its audience with a sassy social media strategy. Please share in the comments below. ” 3. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Bonus – there’s a pic of a dog named Lola!

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Case Study Study Influencer Consultant 100

Waxing UnLyrical

NOVEMBER 15, 2010

Please let me know in the comments. Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Sign out Leave your comment here. Sign out Leave your comment here. Mark as read Approve comment Great points! Have any questions?

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News Google SEO Postrank 274

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Please share in the comments below. . Image: William Iven via Unsplash, CC Zero.

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Case Study Study Banking Campaign 100

Waxing UnLyrical

NOVEMBER 10, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , bryce keane , herwin icasiano , kami huyse | Comments (20) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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