Akamai Marketing

JULY 6, 2011

So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. I’ve gotten a little lazy, especially on Twitter, about STARTING the conversation.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. If you have a story about customer service and social media, please feel free to share it. What’s your social currency? Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. There are several services that curate or organize tweets based on Twitter lists or keywords.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156