Akamai Marketing

JULY 6, 2011

So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

NOVEMBER 25, 2011

On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio). A couple of days earlier, I noticed this person from Sprout Social started following me. They had some road bumps, they apologized. It isn’t a federal case, everyone can move on. But they aren’t done.

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. I’ll also be dropping by more blogs and writing more comments where I have something to share.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. If you have a story about customer service and social media, please feel free to share it. What’s your social currency? Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 9, 2011

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. What’s your social currency? Resources: Download the entire ComScore Digital Year in Review here.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. As their pictures were posted and others commented, the Storify got to be fun and interesting. Its true we’re on information overload. If you’re considering your audience, you’re wondering how you can add value.

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Curation Paper.li Storify Tools 255