Jeff Esposito

NOVEMBER 8, 2012

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). During the week, we put our predictions up against a friend of mine in social media. What do you think of this method?

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Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). Image: NFL.com.

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Jeff Esposito

SEPTEMBER 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations.

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Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. 1 Comment - Leave a comment!

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Jeff Esposito

JANUARY 5, 2012

During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). I would love to hear your opinion or methods for picking in the comments below.

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Jeff Esposito

SEPTEMBER 5, 2012

To kick off this year’s NFL season, I am going to continue with last year’s tradition of using social media to predict this year’s weekly winners ( click here for full methodology) against a group of friends who will use their own methodology to predict the weekly winners. Do you think you could pick ‘em better?

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Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! Thanks for visiting!

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Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact those three pieces of the social pie, Tweeting, Facebooking, and reading blogs, are just a small part of the daily minutia of a corporate social media person.

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Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. Social Media Integration for Non-Profits View more presentations from Mike Schaffer.

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Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. 8 Comments - Leave a comment!

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Jeff Esposito

MAY 25, 2011

The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. While the team hasn’t commented, even considering such a policy would be a mistake, much like the folks at UNC making coaches monitor the SM accounts of their players.

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Jeff Esposito

SEPTEMBER 23, 2010

Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! « Previous Post Next Post » [link] Tweets that mention Offline Spam | Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] Enjoy this post?

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Jeff Esposito

SEPTEMBER 14, 2010

Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting!

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Jeff Esposito

NOVEMBER 22, 2012

During the course of the NFL season we predict the weekly outcomes using data from social media along with some formulas ( more on that here ). While this might sound odd, our social NFL predictions are doing decent 11 weeks into the season with an 86-73-1 mark following a 9-5 showing in Week 11. Think you can pick them better?

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Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

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Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. Enjoy this post?

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Jeff Esposito

MARCH 9, 2011

You see many small business owners are lost when it comes to social media and cannot afford a high-priced consultant or devote oodles of hours reading up on the space in Mashable. And if you aren’t headed to SXSW and want to contribute, please leave a comment and how you want to be attributed in the comments below.

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Jeff Esposito

AUGUST 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Networking Map – 2010 edition Written on August 28, 2010 by Espo in social media Enjoy this post? Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! Thanks for visiting!

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Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? In a nutshell, I would say yes.

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Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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Jeff Esposito

JULY 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Global Web Index Written on July 14, 2010 by Espo in social media I saw this yesterday on Scott Monty ‘s site and was blown away at the levels of information that were at our fingertips. Share your thoughts in the comments below or with your own networks.

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Jeff Esposito

MARCH 18, 2013

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. If so I’d love to hear in the comments below. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold.

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Jeff Esposito

MAY 10, 2013

Fired Social Media Editor Gets Another Social Media Editor Fired – social media is more like kindergarten than high school. For those of you who don’t follow football, prior to the NFL Draft Mathieu commented that he did not know how many drug tests he failed at LSU.

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Jeff Esposito

OCTOBER 28, 2011

Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing.

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Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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Jeff Esposito

DECEMBER 6, 2012

Over the course of the season, we have been using social media to predict the outcomes of the weekly games ( formulas here ). Be sure to let us know in the comments below. The NFL season is nearing the end of the regular season. Chances are you know if your team has a shot of making the playoffs now.

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Jeff Esposito

JULY 4, 2010

Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! This post was mentioned on Twitter by jeffespo, Social Media Insider, Alltop and others. Alltop said: Kyle Drabek No Hitter [link] Social-Media.alltop [.] Enjoy this post? Thanks for visiting! Unported License.

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Jeff Esposito

AUGUST 13, 2010

Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! This post was mentioned on Twitter by Social Media Tips, Social Media Insider and JobShoots, JobShoots. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Jeff Esposito

JUNE 24, 2011

Social Media is NOT as Popular as You Think – Despite popular belief and the online habits of most readers of this blog, social media is not as popular as it may seem. Town Wants To Ban Facebook Pictures Of Kids – As a new dad, I was kind of wary of displaying Baby Espo on social media sights. How about you?

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Jeff Esposito

JULY 15, 2011

This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape. The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments.

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Jeff Esposito

SEPTEMBER 2, 2011

6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program. MLB Stadiums Ranked By Number of Check Ins – This is just a nice mix of America’s game with social media.

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Jeff Esposito

SEPTEMBER 20, 2010

Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! Fast forward six months later and I just wrapped up the book. Enjoy this post?

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Jeff Esposito

MARCH 20, 2012

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic.

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Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. It is that simple, donate $20, comment and I will give the first commenter the book.

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Jeff Esposito

JUNE 3, 2011

If enough comments below ask for the story I will schill it out. Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. Deploy social media effectively – I liked this op-ed piece from the PRSA on who should own social media.

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Jeff Esposito

AUGUST 19, 2010

Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! This post was mentioned on Twitter by @nw59, Social Media Insider, JobShoots, JobShoots, Publicity News and others. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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