Buzz Marketing for Technology
SEPTEMBER 29, 2010
At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!
Buzz Marketing for Technology
OCTOBER 19, 2011
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.
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Buzz Marketing for Technology
MARCH 11, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?
Buzz Marketing for Technology
FEBRUARY 2, 2010
A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.
Buzz Marketing for Technology
SEPTEMBER 2, 2009
Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.
Buzz Marketing for Technology
JULY 5, 2008
Social Media Consumption: You Want Signal or Discovery? Filed under: mba — Tags: friendfeed , social media — Hutch Carpenter @ 10:18 pm. In yesterday’s post A Definition of Noise , I talked about two types of social media consumers. 16 Comments. Both for time spent on social media.
Buzz Marketing for Technology
JULY 7, 2008
Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think. at Kevin P.
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