Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. So the question then remains, what SHOULD you track on Twitter? Increased brand value?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

AUGUST 10, 2011

Social media can be such a fantastic place – full of thoughtful, intelligent people. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people. THEN it happens: SLAM BAM a snarky comment or worse, an outright attack. Interesting, isn’t it? Fun people.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. You owe your followers quality discussion, information and ideas.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 7, 2011

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters. Is creating “Circles&# to limit conversation the essence of social media?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JUNE 28, 2009

Share and Enjoy: No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JULY 26, 2011

.&# Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. After all, isn’t that the promise of social media? When something’s interesting, people say so.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Open Door Policy: The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. Cons: Comments can create community drama without being spammy or profane. .

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

Share and Enjoy: Tags: economy , events , politics No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? When it becomes official, I’ll let you know about that too.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

SEPTEMBER 13, 2011

Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community. Communities are personal.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

DECEMBER 20, 2011

While I typically discuss social media, and these expert requirements certainly apply to finding a social media expert, they aren’t limited to social media experts. If you’re looking to talk to an expert, think about these things before moving forward.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 10, 2012

But today, I’ve got a great example of implementing social values. It doesn’t even come with an example from social media. Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

AUGUST 29, 2011

to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. As their pictures were posted and others commented, the Storify got to be fun and interesting. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

JULY 19, 2011

The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. If you have a blog post that doesn’t generate comments, you move on to the next post. In the end, its important to remember.if And blogging is very forgiving.

Badge 175

Badge Creative Commons Engagement Hashtag 175