Janet Fouts

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Content Marketing and Social Business

Janet Fouts

Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. Comment on blogs or social posts adding value to the discussion.

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Should you start a Google+ page for your business?

Janet Fouts

You can’t manage your page from a mobile device. The only way to know if your page has new comments is to browse the feed for the page. Pages can’t comment or even +1 a conversation unless that person is following the page. Social Media Coach! Add them in the comments and give us some hope.

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Trending Sources

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. Several other people in the room commented they had similar issues. They were ignoring her.

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What was the most important thing you learned about social media this year?

Janet Fouts

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. SO, what was the most important thing you learned about social media this year?

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A lesson in social media management for PR

Janet Fouts

Again, comments were largely positive, though there were a few complaints that Whole foods didn’t celebrate Jewish holidays. We have 12 different operating regions and one region reacted by sending out directions to promote Halal and not specifically Ramadan after some online negative comments. Then all hell broke loose.