yMarketingMatters

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Measuring social media success and ROI for your business isn’t as challenging as you may think, and there are different ways to measure success to see how this is impacting your business. Engagement, Shares, Comments. Engagement, Shares, Comments. How do you measure social media success for YOUR business?

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are you getting comments on your blog? As usual, I would love your comments – share your thoughts with us! . . . . Are your videos getting the views you want on YouTube? Vive la difference!

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

If you are a new business this may be a good metric to measure success because you first have to grow your fan base and capture attention in order to build a relationship. Facebook defines engagement as including all clicks, not only comments, likes and shares. Engagement metrics indicate interactions beyond just simply views.

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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. You will get a ton of followers from distant countries that don’t care about your business and will never like, comment or share any of your updates! Take a deep breath. This is KEY.

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Does My Business Need to be on Twitter?

yMarketingMatters

Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. Keep your character counts above 70 and below 100, as it it gives you more room for the @username, RT and comments…and gets 17% more engagement.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Here’s to successful Tweeting for your business. As always, please leave your comments and feedback! Social Media Marketing Tips Twitter Uncategorized Best Ways to Tweet marketing for small business social media twitter marketing twitter tips' Be easy to retweet and follow. Further reading: [link].

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

These tips will better equip you to do battle for the effectiveness of your marketing and to win the war for growth this year in your business. I hope 2014 will be a huge successful year for your business! Would love to get your comments below on what you will be focusing on this year to grow you social media and digital marketing.