Webbiquity SMM

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 33% of millennials identify social media as one of their preferred channels for communicating with businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Number your comments, or make author comments stand out? Subscribe to the comments for this post? The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. Themes by Blogfreakz.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

FEBRUARY 16, 2011

6 Common LinkedIn Mistakes Small Businesses Make, and What You Should Do Instead by OPEN Forum. Anne Field helpfully identifies six common LinkedIn mistakes (and it’s not only small businesses who make these BTW) and the right approach to use instead, for example, overtly promoting your product or service (gauche).

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Subscribe to the comments for this post? There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

APRIL 27, 2010

Social Media Means (Business-to) Business… Nearly 74% of marketers who have been using social media for at least two years report that it has helped them close new sales. And small businesses with anywhere from 2-100 employees were most likely to see this benefit. Subscribe to the comments for this post?

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Subscribe to the comments for this post? Share this on Bebo.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 19, 2011

It’s critical to communicate your social media objectives and messages to employees, establish and communicate a social media policy , and train them in the proper business use of social networks. Kmart as the place for fashion, or Oracle as ideal for small business) to the market.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

JANUARY 15, 2013

Commenters note that Facebook could certainly do something to make this process easier, but the method here does work. It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

SEPTEMBER 19, 2012

“Buddy Media found that brand fans are more willing to comment when asked a question, especially if the question begins with ‘where,’ ‘when,’ ‘would’ and ‘should.’ ‘Why’ has both the lowest ‘like’ and comment rates and may be seen as intrusive and/or challenging.”

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

MARCH 23, 2011

Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly. Support and training.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. How Small Businesses Can Use Social Media at Events by MyBeak Social Media. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 21, 2012

How To Maximize LinkedIn For Your Small Business by Sanera People Development Company. details the process of using LinkedIn for business development by small business owners/managers, from setting clear goals and developing a simple plan to reaching out and never spamming.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? 75% of small businesses in the U.S. For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

NOVEMBER 10, 2010

Twitter users who also have blogs have 79% more followers on average than Twitterers who don’t blog (and that figure is even higher—102%—for small businesses that lack the drawing power of a popular brand). Subscribe to the comments for this post? Marketing Webinar: Why Social Media Is BS. Share this on Bebo.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”), 52 Unique Ways to Create Social Media Magic by Rebekah Radice. can go a long way on Tumblr.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

FEBRUARY 7, 2011

It’s not just small businesses that question the value of social media. Lasica (again) details 10 key social media metrics that can be tied to business performance including customer engagement (e.g., number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 30, 2014

How Small Businesses Can Use Pinterest To Boost Traffic by Assist Social Media. The Most Powerful Branding Tool You’re Not Using: Pinterest by digitaria. Be a source of fresh content to those people”). 5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

JANUARY 19, 2012

Reporting is flexible; gShift enables administrators to add explanatory or analytical text comments to virtually any metric within a report. Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.) Future Plans.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 12, 2011

Jason Peck details six “buckets&# of metrics companies should use to evaluate the success of various social media initiatives, including business metrics, awareness (e.g. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.). Social Media ROI for Idiots by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.” Noting that “88% of small businesses and 74% of midsized organizations now use Twitter as their social media application of choice.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 13, 2017

Retweet, reply, comment, and like relevant content, right from your tagboard. Get real-time visibility into your number of likes, comments, shares, retweets, replies, potential impressions, reach, followers, and more on Twitter and Facebook. Thanks to Curalate, you don’t have to spend your time calculating likes and comments by hand.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

APRIL 23, 2013

7 Rules For Writing Awesome Content by Small Business Trends. Roger Dooley, commenting on one of the toughest sales jobs of all—”selling” yourself to Harvard Business School, where nine out of 10 applicants are rejected—concludes that verbs sell more powerfully than adjectives.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 27, 2017

Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement. ” — MarketingLand.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

MARCH 6, 2012

Facebook for Small Business Marketing. HOW TO: Claim Your Business On Facebook Places by Mashable. Sarah Kessler steps through the process for small businesses to claim their page on Facebook pages in this richly illustrated post. ” Facebook launches how-to Page for small businesses by BizReport.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? based firms in the study have a Facebook page, but just 32% have posts with comments from fans. Social Media Use in Small to Midsized Businesses (SMBs). 69% of U.S.-based

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

Michiel Gaasterland shares his collected list of 500+ case studies, from small businesses to global brands around the globe. 6 Reasons You’re Not Rocking Social Media by Small Business Trends. 9 Things to do Before Entering Social Media by Small Business Trends. ** 5 stars. Share this on Bebo.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

MARCH 11, 2013

6 Small Business Marketing Trends for 2013 by Masterful Marketing. ” He details the changes forced by Google’s Panda and Penguin updates, comments on the convergence of paid/earned/owned media, and muses about the importance of content production and distribution in this excellent post.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

FEBRUARY 23, 2012

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider. There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. Google Plus Tips, Tactics and How-To Guides.

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

MAY 14, 2013

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. ” 10 Additional Ideas to Generate Comments and Shares by Spin Sucks.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

JANUARY 24, 2012

.” He then explains the basic legal and regulatory risks associated with social media, and presents a plan to minimize such risks in business social media use. 6 Best Practices For Small Business YouTube Marketing by OPEN Forum. number of shares, mentions, comments and retweets).

Social Media 190

Social Media Tips ROI Nielsen 190