Jeff Esposito

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Crowdsourcing help for Small Business at SXSW

Jeff Esposito

My plan is too learn, meet some cool folks, conduct a business meeting or two, and maybe engage in a shenanigan or two, but really who is counting? I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. Sound good?

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Interning, Bad Social Media Jokes and Pinterest

Jeff Esposito

My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer. Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems.

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

They comment directly on other industry leaders’ articles, under their own identities. I failed to teach them the value of a Tweet, and it’s part of my mission for clients I’m now working with as a small business owner. Why do I follow these leaders? It’s simple: They are real.

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Social Media is Not Cool

Jeff Esposito

With that said social media is big business and is something that needs to become institutionalized within an organization to become a sustainable part of the business, and yes, this includes measuring everything. This is common from the smallest small business to the largest corporation.

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Five for Friday 01.07.11

Jeff Esposito

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses. Since I commented on the original article and shared it with you, I would be remiss if I did not share with you.

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Five for Friday 01.14.11

Jeff Esposito

So you know where I stand, but who would have known that small business owners think the same way. Really classy and to top it off, the company hasn’t commented on the situation. Gurus: Do You Love Them or Hate Them? – If you have read this blog before, you know that the word guru makes me cringe.

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Is a social media contest right for you?

Jeff Esposito

Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! Thanks for visiting!