Waxing UnLyrical

MARCH 4, 2011

I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter?

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System Comments WordPress Joomla 170

Waxing UnLyrical

FEBRUARY 15, 2011

Give someone else in the office (other than IT) full access to the site. Unfortunately, no one in the department has ever blogged… … and only a few of them have social media experience… and that experience is limited to Facebook. Forward blog comments to their email address. How to moderate comments.

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Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

AUGUST 1, 2014

So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. And apparently my client Cision gets it as well, with the introduction of their new metric, Digital Reach , that factors social sharing into the value of an outlet’s website (or sub-site).

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Utilize Social Media.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

DECEMBER 4, 2013

Include keywords within your enthusiastic comment and the price if applicable. Make sure the link leads to the product , not just your site. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Share the Pinterest love.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

NOVEMBER 30, 2018

This measures the number of pages a visitor views on your website during one site visit. Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Let us know in the comments below. Pages/Session.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. Sign out Leave your comment here. Comment as pts moderator Davina K.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. A surprising insight on social media measurement: Activity does matter. What Social Media and 20 Year Olds Have in Common.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. I look forward to hearing from you in the comments. received 13 percent.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 15, 2010

But what about SEO for news sites, particularly Google News? Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Have any questions?

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News Google SEO Postrank 274

Waxing UnLyrical

JUNE 2, 2014

Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Why: How do you break through the noise on social media?

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. 5 Steps to Finding the Best Rating-and-Review Sites for Your Business. 5 Steps to Finding the Best Rating-and-Review Sites for Your Business. Uber-Targeted Social Media Strategies. Please share in the comments below. ” Yea baby!

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Consultant Banking Trends Review 100

Waxing UnLyrical

APRIL 18, 2011

Throughout the incident no one had posted any comments or questions on the University’s Facebook account, and only one comment about the hacking appeared on the blog (which I’ll get to later). This was the first time social media had been on our department’s radar during a situation like this. But that was it.

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Tweetdeck Notification Sites Team 165

Waxing UnLyrical

AUGUST 19, 2013

3 Social Media Lessons from the Alex Rodriguez PED Suspension . Personal time versus social media time: Something has to give . Please share your thoughts in the comments below. This week’s roundup includes seven posts from around the web that will reassure you that seeing is believing.

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Consultant Flickr Resources Study 192

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. Control Guidelines and comment moderation can keep your blog from descending into chaos.

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Project How To Class Posterous 170

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

FEBRUARY 26, 2014

In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site. But… how authentic is social media recruitment? I’d love to hear your thoughts in the comment below. The buzz that shook the IT industry. reading and traveling.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. Sign out Leave your comment here. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. pts Settings.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

DECEMBER 2, 2015

Through social media? Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. social media platforms, forums) with whom you’ll share the content. Make sure you are available to reply to comments. Please share in the comments below.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

DECEMBER 6, 2010

You know the standard refrain: Social media is about talking with – not talking to – your audience. Ask yourself these questions: Are you commenting on other people’s blogs? Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site?

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Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 19, 2010

While some individuals do good deeds in the name of Kpop artists, others spread defamatory comments about them. Don’t stay silent Whether comments lodged against you, your company or your client are true or false, perceptions matter to people. People don’t always paint a nice picture, though.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. Sign out Leave your comment here. Sign out Leave your comment here.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

DECEMBER 13, 2010

Get Shareaholic test Filed under Events | Tags: christmas spirit , flashmob , scrooge | Comments (11) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Mark as read Approve comment I will be UStreaming the caroling as we stop at each station. pts Settings.

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Flash Mob Ustream Class Film 222

Waxing UnLyrical

MARCH 21, 2013

We comment on other blogs. We comment and share on Google+. Visit my business site if you’re curious about what exactly it is I do for a living, and then ask a follow-up, informed question. In fact, I’ll go out on a limb and say we’re actually pretty generous with our time and opinions. We do Facebook Q&As.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Social karma works in strange ways. pts Settings.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. Sign out Leave your comment here. Sign out Leave your comment here.

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Class Tumblr Template Templates 241

Waxing UnLyrical

JULY 10, 2011

Why: I almost never include posts from sites like Mashable, but I guess this might be something folks find useful. People don’t converse: they comment. Why: if you’ve been struggling with the “noise&# in social media, this is for you. And I will be catching up on blog comments, etc.,

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Google Reader Flickr Comments Google 114

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

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Postrank ROI Class Tourism 150

Waxing UnLyrical

JANUARY 18, 2011

A Better Blogroll If you like highlighting other bloggers on your site via a blogroll, you will probably find that as you add more and more to them, it becomes a huuge list. Sign out Leave your comment here. Comment as pts moderator hannush Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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WordPress Blogroll Class Flickr 202

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Please share in the comments below. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0.

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SEO Tips Press Release Engineering 197