Jeff Esposito

JULY 15, 2011

If you are like me, you probably realized that the site has become similar to a jalopy, something that gets you what you need, but is clunky and not user friendly. This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape.

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Blogger Review Features Social Media 35

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites. social media'

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Training Feed Feedly Authentication 20

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. However I wanted to share to readers of this site who may have missed it. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JULY 9, 2010

While I think it’s interesting I wonder how much it will improve the client services and product offering as releases and social media are two different properties all together. Is a social media bubble ready to burst? - the world is full of bubbles. Be sure to read the comments for the piece as well.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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Training Feed Feedly Authentication 20

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. The usage of news sharing sites is really something that is fresh and new so definitely give it a look. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

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Policies Travel Social Media Consultant 32

Jeff Esposito

JULY 16, 2010

– Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. Some smart responses in the comments as well. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

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Creative Commons Disqus News Comments 24

Jeff Esposito

SEPTEMBER 13, 2010

Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! I was trying to validate that thought, and just wanted to see if there was a site out there that was more suited to a beginner that I wouldn’t have to get my hands too dirty on. All feedback is appreciated.

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Platform Tumblr Posterous Class 28

Jeff Esposito

SEPTEMBER 24, 2010

If you are into country and want to check out the show, click the Toby for 10 bucks banner on WKLB’s site (Boston) and let me know so we can tailgate together. How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. How many of these were you aware of?

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Survey Price Groups Groups 23

Jeff Esposito

SEPTEMBER 27, 2010

I added in some additional insight and I wanted to share to readers of this site who may have missed it. Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post?

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Influencer Klout Creative Commons Hotels 35

Jeff Esposito

FEBRUARY 12, 2012

Pinterest – Despite all the hype around Pinterest right now including the traffic volume that it sends to sites, I am still relatively new to the site. Actually I have only been on the site for a few weeks mostly on the urging (or was it pity and peer pressure?) To me it’s more curation than social ecosystem.

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Applications Foursquare Curation Social Networking 40

Jeff Esposito

NOVEMBER 18, 2011

Would also love to know what links I may have missed this week in the comments below. When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. I’d suggest reading if you have a small fry.

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Klout Microsoft Social Networking Project 35

Jeff Esposito

FEBRUARY 21, 2012

If you aren’t offering social support or are trying to dedicate additional resources it would be smart to track the amount of support calls coming in compared to other types of user generated content. Post Efficiency – this data is great to see what content resonates with your audience. You can pull this data from the post-level data export.

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Facebook Metrics Comparison Data 46

Jeff Esposito

JULY 28, 2010

With none on the TGW site, I followed the social media breadcrumbs and stumbled into a pile of poop that would make any PR person cringe. On TGW’s Facebook page there were comments ranging from inquisitive to vulgar. Their system digests it then displays the products on their site. 13 Comments - Leave a comment!

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Price Issues Comments Company 51