Direct Marketing Observations

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Why Should You Comment On A Blog Post?

Direct Marketing Observations

I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? Do you share it, save it, or comment? Why should you comment?

Comments 176
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SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. SEO and Social Media are inextricably joined at the hip. Participate in social media because you want to, not because of the SEO benefits.

SEO 162
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Does Good Content Matter Anymore?

Direct Marketing Observations

Specifically, the dearth of original compelling content in the digital space has caused us to consume subpar content wrapped around good SEO. Forget good content, the goal now is “searchable”, SEO friendly content. Actually, things already are ugly. Good content is getting lost in the firehose of bad content.

Content 220
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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

I used to be an SEO specialist until what I did just became a small part of the daily mix of things that I did for our clients. When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ?

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Social media is forcing us to operate in the now

Direct Marketing Observations

We react, we create, we comment. Tags: SEO/SEM Social Networks marc meyer. We share our lives now with our family and friends as it unfolds. It’s immediate. In the moment. These interactions are going to become more defined, more finite and more micro as we hurtle forward. And I’m OK with that.

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The Ideal Skillset for a New Hire for an Agency

Direct Marketing Observations

I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. Know how to comment on a blog and why. SEO skills-How to write for SEO. How to write PR releases with SEO in mind. Soft listening skills. Know how to post a blog post and where.

Skills 148
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Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done. Back to the hoops analogy.

Marketing 152