Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter
The Realtime Report
APRIL 3, 2014
Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)?
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