Mindjumpers

JULY 16, 2012

This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply. Take action.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

AUGUST 31, 2012

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. However, BrandBowl also has a YouTube Channel, where users can uploads comments in video form. Especially, they make use of the social networking sites Facebook and Twitter.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. I’ve previously discussed the monitoring tool Venueseen here on the blog , a tool that collects the location-specific photos and sends a notification to the subscribing business when a customer shares a photo, a mention or a comment tagged with the company location.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

AUGUST 25, 2010

Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. It should offer insight into the language and tone to use within differing environments, i.e. Facebook vs Linked In. Learning is Change. says: September 2, 2010 at 2:03 pm [.] Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

OCTOBER 4, 2011

Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have some serious consequences for your brand. With renowned camera manufacturer Nikon, we saw that word actually travels fast in social media and can provoke sentiments -both positive and negative even for well known brands with great products.

Communities 220

Communities Sentiment Social Media Travel 220