Janet Fouts

OCTOBER 25, 2010

Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with. Pay attention to who is listening to the negative comment. Sometimes finding a tiny nice influencer with a rabid following can have tremendous impact.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Google has already made several announcements signaling their clear intention to integrate Plus content and comments in results.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 14, 2010

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. All of that translated to more pleasure parties, more blog comments and most importantly – more orders and conversions.

Social Media 146

Social Media ROI Syndication System 146