Dave Fleet

NOVEMBER 22, 2010

However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. Quality measures like sentiment, message and link inclusion and conversions for other goals become important. The CPM metric would say yes. So, not every eyeball is even a good thing.

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CPM Comparison Diagrams Sentiment 413

Dave Fleet

MAY 24, 2011

And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? Comments or angry tweets below, or to @theelusivefish. So that brings me back to the question, what information does share of voice provide that guides an action?

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Metrics Widget Sentiment Resources 353

Dave Fleet

OCTOBER 5, 2011

There are so many holes in the post, it’s hard to know where to begin (fortunately, Olivier Blanchard and Katie Paine did, in the comments). It was bullshit, plain and simple, as it didn’t account for sentiment, credibility or any other measurement that fit around it.

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Influencer ROI Metrics Klout 321

Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. *Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers.

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