Harp Interactive

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Monitoring Tools For: Blogs. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Blogpulse Trends.

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections!

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on. Tip: Use a RSS reader tool to pull in these industry specific blogs – I like Google reader but there are other options available.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Blog Comments. RSS & email subscriptions. First thing you need to do is define your goals; that is, what is it that you want to accomplish with your social media campaign and then decide on which performance indicators will measure the success. Facebook Page Fan Numbers. Twitter Followers. Twitter Retweets.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. Create Wikipedia articles, electronic press releases; leave comments on forums and blogs even those with <nofollow> attributes.

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5 Apps to Backup your Social Media Accounts

Harp Interactive

What’s nice about this service is that it provides daily backup, automatically with a variety of formats including CSV, RSS, HTML and Text. Blog (Wordpress, Blogger, or Typepad) Get the security of daily backups including pictures, blog comments and blog design. Has a restore setting not working. Tweetake.com. Online Pictures.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Couple your email newsletter content with additional website content on a blog for improved commenting. Recommend that your staff start personal blogs on their personal interests, and learn first hand what it feels like, including managing comments, wanting promotion, etc. Check out Twitter as a way to show a company’s personality.