Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Ignoring comments/tweets. If possible, can you calculate an ROI? Failing to use (or optimize) hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. It’s where you link to when you leave a comment elsewhere. Ultimately, they can be exponential.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Please add them in the comments below. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Subscribe to the comments for this post? Social media is being used in multiple functions across the enterprise, from product development (e.g.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

FEBRUARY 2, 2012

33 Quora Q&A Resources: get actual ROI out of using it by SEOptimise. Ashley Reed provides a helpful how-to guide for marketing use of Quora, from listing to customers and keeping tabs on competitors to commenting on answers and demonstrating expertise in a specific topic area.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. ROI is still tough to measure. Still, interesting contradictions remain. MediaPost ). MarketingProfs ). Simply Measured ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 1, 2010

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Subscribe to the comments for this post? Want to know more? Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Confusion over these measurements has fueled the social media ROI debate. Subscribe to the comments for this post? Rich Meyer.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 11, 2012

This is where the “R” happens in social media ROI. ” The good news is that, just like there’s never a bad time to start exercising (unless you’re in a body cast perhaps), there’s never a wrong time to step back, reassess, and re-launch social media marketing efforts.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Metrics and ROI. Social Media Strategists Look Hard at ROI this Year by eMarketer. Social Media ROI for Idiots by Social Media Today. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 16, 2014

” What to measure: ROI or KPIs? Randy Bowden shares his thoughts on the ROI-vs-KPIs debate introduced above. He explains how each metric works and suggests that both are important, though conceding that “you can’t measure your ROI with social media totally…(and, ultimately) ROI is not black and white.”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. You will never catch me at a dinner party commenting that, ‘I just pinned the most incredible thing today.’

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” How To Calculate Social Media ROI. Social Media ROI: 14 Formulas to Measure Social Media Benefits by Search Engine Watch. ** 5 STARS. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JULY 12, 2010

While measuring social media ROI is difficult to do with any precision, it’s important to use what measures you can to help gauge the impact and continually improve your efforts. Subscribe to the comments for this post? What are your goals? How will you measure them? Share this on Bebo. Share this on del.icio.us.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 2, 2010

Among the tips: build an active wall by encouraging “likes,&# posting useful content on a regular basis, and monitoring and responding to wall comments. 2010 Lead Generation Marketing ROI Study (32 pages). Subscribe to the comments for this post? Take advantage of the medium using pictures and other media.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

MARCH 29, 2016

But at the very least, make sure you respond to anyone with comments or questions directed at you and/or your brand ( except trolls ). Experts remain divided on the issue of whether or not organic social media ROI can and should be measured. In terms of organic social media efforts, these will often be operational metrics (i.e.,

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). Check out the 72 comments in response to this post.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

FEBRUARY 21, 2012

ROI / TCO calculators. Read their blogs and leave thoughtful, value-added comments. . • Newsletters. Online tools / apps. Guides / toolkits. Microsites. Bylined articles. Virtual events. Buyer’s guides. Product comparison grids. • Develop relationships with those influencers. Follow them on Twitter.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

DECEMBER 15, 2020

Measure the complete ROI of offline & online marketing investments across any channel. Leave a comment. We provide information security services that help make organizations’ security better and protect peoples’ data. Followers: 915. Following: 377. OptiMine Software. FOptimMineInc. Followers: 909. Following: 1,177.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 31, 2011

Twitter success stories: Explaining the ROI of Twitter by {grow}. Noting that “Twenty nine percent, one in every three tweets yields some kind of reaction—comments, re-tweets or clicks. Subscribe to the comments for this post? As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 15, 2013

Commenters note that Facebook could certainly do something to make this process easier, but the method here does work. Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

DECEMBER 19, 2017

This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” Two experts each commented on increased use of organic influencer marketing in the coming year and more outreach to micro-influencers.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. And while women outnumber men on almost every major social network (e.g.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 2, 2014

As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. Banner ads have the lowest ROI. NewsCred ). NewsCred ). eMarketer ). Postal Service.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

FEBRUARY 13, 2017

Retweet, reply, comment, and like relevant content, right from your tagboard. Get real-time visibility into your number of likes, comments, shares, retweets, replies, potential impressions, reach, followers, and more on Twitter and Facebook. Thanks to Curalate, you don’t have to spend your time calculating likes and comments by hand.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

JANUARY 17, 2011

For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Subscribe to the comments for this post? Women are also more likely than men to share pictures. 80% read blogs. 69% are active in social networks.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Todd Wasserman shares advice from entrepreneurs who’ve been successful with YouTube marketing on best practices for the platform, including buying ads, finding your niche, using technology such as Hot Spots to test the effectiveness of your videos, and tracking ROI.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

SEPTEMBER 8, 2010

And my favorite: “The ROI of social media is that your business will still exist in five years.&#. based firms in the study have a Facebook page, but just 32% have posts with comments from fans. SEMPO Report Suggests Measuring ROI Still Challenging by MediaPost Online Media Daily. 50% of mobile Internet traffic in the U.K

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 8, 2014

Belle Beth Cooper reveals some real-world findings about Facebook use that can help marketers optimize use of the social network, such as that photo posts get 39% more interaction; using emoticons increases comments by 33%; and question posts generate double the number of comments as the average post.

Facebook 223

Facebook Marketing B2B Advertising 223