Adam Cohen

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On Beyond Snake Oil

Adam Cohen

Internal resource support and sponsorship. For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments. Your company’s current agency ecosystem. Social media integration. Social media maturity of the company. Business results achieved by the provider. Related Posts.

Posterous 189
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The Digital Five Tool Player

Adam Cohen

Honoring commitments, adjusting approach to who you are working with (C-level vs. junior resources), ability to multi-task are just some things I look for in a team player – regardless of digital background. I’d love to hear your thoughts in the comments. What other qualities make the most well-rounded digital athlete?

Tools 247
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

I’d like to see more “how” here – take some of the examples and plot out how the company: developed the concept, devised the plan, achieved C-suite buy-in, developed a program roadmap, recruited the right people, identified internal resources to orchestrate the plan, and measured the crap out of it. How can I show that in a shoebox?

Marketing 210