Jeff Esposito

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Are you setting yourself up for failure?

Jeff Esposito

Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend. To avoid this, I’d advise finding what my friend Jim Storer refers to as life balance.

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Please Skewer Me

Jeff Esposito

Share your thoughts in the comments below or with your own networks. 10 Comments - Leave a comment! With that said, people will often refer to their notes more than necessary out of nervousness. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? So without any [.]

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Don't burn bridges

Jeff Esposito

Seventy-two percent of Twitter users blog compared to 14 percent of the rest of consumers and 61 percent of these users comment on blogs forty points higher than the rest of consumers. Share your thoughts in the comments below or with your own networks. 6 Comments - Leave a comment! Enjoy this post? Thanks for visiting!

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Pricing gaffe leads to PR, SM fail for TGW

Jeff Esposito

We’ve included your order details below for reference. On TGW’s Facebook page there were comments ranging from inquisitive to vulgar. Now while I am all for transparency from companies, the CEO is not the person who should be frank and commenting to customers, especially if there is no history of engagement from him.

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PR Pros, Turn Down the Personality

Jeff Esposito

Again, I refer you to my pageant queen-dom. Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Personal branding is something I wholeheartedly believe in. Enjoy this post?

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What void does social media fill?

Jeff Esposito

Share your thoughts in the comments below or with your own networks. 7 Comments - Leave a comment! Being a bit of a Batman geek myself I appreciate the references. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Thanks for visiting! Great stuff indeed.