Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. So the question then remains, what SHOULD you track on Twitter?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 6, 2011

Interesting question, isn’t it? My question is “what can I do for them&#. So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. You never know when someone who follows you is going to go viral with a comment. Photo by Ken Lund, Creative Commons.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 24, 2011

The tenants of Kaizen’s small steps are asking small questions, visualizing small success and taking small actions. Kaizen encourages us to ask simple questions of ourselves, our employees and within the context of social media, I would add customers. Start by asking your employees simple questions about social media.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

NOVEMBER 25, 2011

And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted? Interesting question, right? Instead of asking me to follow THEM.

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

JULY 26, 2011

.&# Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

APRIL 4, 2011

Before you answer – let me give you a hint: its a trick question. Think about it – when you go to a Facebook page or a blog, do you always comment? Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 7, 2011

That goes hand in hand with the question of whether Google will monetize Google+. I think it lets people know that their comments will be more widely read and also lets them know that this is info I’ve shared with lots of people. Will that change? I don’t know. I’m one of those people.

Google 142

Google Conversation Collaboration Conference 142