4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
Waxing UnLyrical
JULY 22, 2016
Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. .” Image: João Silas via Unsplash, CC Zero.
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