Waxing UnLyrical

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. .” Image: João Silas via Unsplash, CC Zero.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

And it’s the one platform I’ve seen that will use your own comment/perspective (see #2 above) as your Facebook “comment.&# Get Shareaholic test Filed under Social Media | Tags: amplify , chris parandian , eric goldstein , joe hackman , shashi bellamkonda , social networks | Comments (39) Site settings comment help?

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

Reminder: do not publish this! Hang on to your draft error page (you know, the one you haven’t published as a post ). Get Shareaholic test Filed under Blogging for Grasshoppers , How To , Resources | Tags: 404 error page , blogging , blogging for newbies | Comments (19) Site settings comment help? Happy dance!

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Four Tools to Help Build Your Social Community

Waxing UnLyrical

Hiccup : since I’m also testing Livefyre’s new SocialSync feature, I ran into problems with any comments on my posts that showed up on my Facebook page not being pulled into the comment stream on WUL (that’s what SocialSync does, it pulls in comments from Facebook and Twitter). HootSuite Publisher.

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5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

An opening date for a movie, or something like that will fly, but no URLs are currently allowed or anything else you can classify as a CTA. Let’s talk about what you’re doing with it in the comments. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co.

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