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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

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Publish an Unpublished Post on Facebook: How to

Jon Loomer

Let’s cover what unpublished posts are, when you might want to publish them, and how to navigate the publishing process. What is the Difference Between a Published Post and an Unpublished Post? A published post means that the post appears on the Facebook page associated with the post. How to Publish an Unpublished Post.

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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. When I publish a new blog post, I’ll create a website custom audience of everyone who read it. Let me know in the comments below! It was an old habit. Individual Blog Posts. Your Turn.

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How Bit.Ly Pro Powers My Short URL

Ari Herzog

Amid yesterday’s comments about my announcement of a domain I bought to shorten web addresses , Leo noticed [link] redirected to [link] and wondered why I didn’t use a WordPress plugin instead. It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link].

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How to Test Meta Conversion Events

Jon Loomer

Enter the URL of a page where this event will occur and click “Open Website.” You should also consider options to test prior to publishing changes, if possible. But Google Tag Manager allows you to preview how tags (your events) fire before publishing your changes. Let me know in the comments below!

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