Waxing UnLyrical

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. But why do this?

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Check-off these four tips the next time you’re asked to write a story for your brand and tell us how your readers engaged with the content in the comments below.

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Monday Roundup: SEO Tips

Waxing UnLyrical

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. Please share in the comments below. Hence the seven posts below. You’re welcome.

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Monday Roundup: Success

Waxing UnLyrical

The Art of the Perfect Press Release Follow-Up. Why: How do you effectively follow up with journalists after a press release? Please share in the comments below. Jason Sprenger shares the secret to true success: happiness. Carrie Morgan shares tips on being successful, including some from me!

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations. Send Help … Please. Will Work for Media Impressions.

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#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

don’t look for me to reply to comments any time soon) … which turns Four. Some say PR isn’t just press releases. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. Since I’m flying back to the U.S.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Please let us know in the comments below! PR Measurement – What to Measure. What has been your favorite #measurePR moment?

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