Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

DECEMBER 20, 2010

Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. The press release buzzwords post is the most popular post I have ever done by any measure. And on my own blog I’m certainly curious to know which posts brought in the most traffic this year.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Don’t break up the article body – Articles should have sequential paragraphs; don’t break them up with user comments or links to related posts.

News 158

News Google Tips Press Release 158

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. However my comedic talents are limited, so please bail me out by suggesting more reasons in the comments. Adam Sherk January 21, 2010 at 3:49 pm Thanks for your comment Charles.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

DECEMBER 18, 2012

I’d also like to give a shout-out to my press release buzzwords post from 2010 which continues to do well. To everyone that sent a pageview, comment, link or social share my way this year, thank you, I appreciate it. It pulled in the second most pageviews of any post this year. Thank you search referrals!

Press Release 119

Press Release SEO Digg Sports 119

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Newspaper journalists were the most likely to report using no social media tools (21%). What Horrible Things Did Time Magazine Do in 1964?

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 11, 2009

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Among the ones I liked, here are a dozen that stood out: Tip #7: Don’t thank me When you thank me for a good review, I get suspicious. I think I must have missed something and let you off too easy. You pitched me.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

SEPTEMBER 17, 2009

Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume. To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. 1 comment… read it below or add one } dhiraj December 2, 2009 at 5:06 am It is really nice and thanks for sharing new site map tags.

News 104

News Publishing Google Press Release 104

Adam Sherk

SEPTEMBER 23, 2009

After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans. Even more mundane news items still manage to spark a round of commenting. Which News Sites Have the Most Valuable Facebook Pages?

News 104

News Engagement Facebook Press Release 104

Adam Sherk

JULY 22, 2009

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the.pdf versions in your online press room. Best of luck to both GQ.com and DETAILS.com. I did it above but I didn’t really want to. What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 101

News Google Hitwise Press Release 101

Adam Sherk

JULY 13, 2010

Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page? Where Do You Want Your Social Media Press Releases to Live? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JANUARY 6, 2010

In looking through the site though one thing stands out – nearly every item has no comments or reactions: That seems odd, but it’s not just a holiday season slowdown. I went back several months and it’s not easy to find items that have gotten comments. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Hard to believe mainstream TV isn’t all over this. are changing.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

DECEMBER 22, 2009

What generated the most “likes” and comments on your Facebook Page? 7 comments… read them below or add one } David Mathison December 22, 2009 at 1:46 pm Great points Adam, thanks for sharing! Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 27, 2009

One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

MAY 4, 2010

So I checked the number of likes and comments for each team’s last 10 updates. I realize that counting likes and comments is a very limited measurement of engagement but it offers a simple way to compare user activity on each team’s Facebook Page. 2527 2 Denver Nuggets 151,165 784.3 3 Boston Celtics 592,509 632.6

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

DECEMBER 17, 2009

3 comments… read them below or add one } Jeff Lancaster - Outrider December 17, 2009 at 3:02 pm It is indeed interesting to see that search is holding its own. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Thank you for keeping us informed.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

FEBRUARY 23, 2010

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? i think aol is sending a pretty clear message that their new ceo is saying that google still wants tons and tons of content for the foreseeable future. What Horrible Things Did Time Magazine Do in 1964?

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

FEBRUARY 17, 2010

An Early Look at News Media Twitter Lists: Not Much Traction Your Mom’s Coming to Facebook, But She May Not Stick Around News Sites Not Making Much Use of Static FBML on Facebook Pages Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Sites 118

Sites News Google Facebook 118

Adam Sherk

JUNE 12, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

FEBRUARY 25, 2010

Adam Sherk February 26, 2010 at 9:46 am On a different note, the irony is not lost on me that my post on retweet buttons has gotten hardly any retweets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Thanks for sharing.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JUNE 9, 2010

A Closer Look at Fan Engagement on the Fox News Facebook Page An Early Look at Facebook Open Graph Protocol Integration on News Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? News Sites on Twitter: Who is Making the Most Impact?

News 181

News Sites Yahoo Facebook 181

Adam Sherk

OCTOBER 1, 2009

2 comments… read them below or add one } Gary Gregory October 9, 2009 at 4:51 pm Thank you for the list! Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Very helpful as I only used a couple of these previously.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 9, 2010

Great Example of a Multimedia News Article from ESPN.com { 1 comment… read it below or add one } Nicole February 15, 2010 at 6:06 pm I think you’re onto something. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JANUARY 26, 2010

As of today the Colts’ official Facebook page has 249,481 fans and their wall posts are getting a good amount of “likes” and comments. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JUNE 30, 2009

4 comments… read them below or add one } Rahul July 16, 2009 at 6:53 am Hi Adam, Great post ! Regards Rahul Adam Sherk July 16, 2009 at 9:37 am Thanks for your comment Rahul. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What you say?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

APRIL 14, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

APRIL 13, 2010

UPDATE: After Mike’s comment below I added Yahoo! Yahoo Adds Enhanced News Results to SearchMonkey { 3 comments… read them below or add one } Mike April 13, 2010 at 11:16 pm Any reason you’re ignoring the leader of the pack? 80 5 aolnews.com 77 guardian.co.uk 77 7 huffingtonpost.com 76 telegraph.co.uk

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

JANUARY 14, 2010

The Most Buried News Sites on Digg { 3 comments… read them below or add one } jack van antwerp January 18, 2010 at 10:14 am [link] also: [link] Adam Sherk January 19, 2010 at 5:29 pm Thanks Jack. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 129

News Sites Digg Press Release 129

Adam Sherk

AUGUST 16, 2010

In looking at recent posts of the day, most are getting more than 2,000 “likes” and a considerable number of comments: If there are 10,000 active fans daily you would think they’d all be “liking” the post of the day since that is primarily what is driving the repeat visits. But 2,000+ likes per wall post is impressive. Apparently it does.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

APRIL 5, 2010

As Markus points out in the comments below, the problem with Facebook search and the Detroit Tigers page was actually that I used the misspelling “Detriot&# in my search query. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Pretty embarrassing.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

JULY 28, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

JANUARY 4, 2010

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

MAY 29, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Facebook 101

Facebook Press Release Syndication Blogroll 101