Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Kikolani

OCTOBER 13, 2010

Earlier this week, I shared the top 25 blogging and social media posts on Kikolani. Top 10 Ways to Make Your Blog Sociable – If you want your blog to have better social engagement, here are 10 ways to make it more sociable. Social Media. Learn what they are and how to make your strategy right.

SEO 147

SEO Social Media Postrank Blogosphere 147

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Plaxo 251

Plaxo Products Tools Class 251

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? But Frank asks other good questions too, like “If you took away the social media ‘insiders’, in other the words the ‘super user’ how many tweets would you have?&# With so much noise on Twitter, is it still a useful marketing tool?

Small Business 93

Small Business Tools Postrank Twitter 93

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 224

Social Media Class Creative Commons Flickr 224

Kikolani

JUNE 20, 2011

One of the easiest ways to do that is using Google Reader in the Chrome browser with the PostRank Chrome extension. Simply subscribe to your desired guest post destination in Google Reader, and let PostRank do the rest. This little snapshot is from Mashable’s RSS for their social media category. Have great timing.

Postrank 161

Postrank Publishing Guidelines Google Reader 161

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. A potential employer can use a variety of tools to see how well you manage your personal brand online.

Klout 138

Klout Brands Social Media Postrank 138

SocialFish

DECEMBER 3, 2010

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. or higher out of 10 by my beloved PostRank plugin. Unless you love this stuff like I do, in which case go for it… The Art of Social.

Postrank 168

Postrank Curation Foursquare Case Study 168

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

SocialFish

JANUARY 11, 2011

Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. The Trainer’s Social Media Tool Box. Need help with Social Media policies? How to find your people on the social web – fast! Social Media Does Not.

Postrank 170

Postrank Handbook Case Study Press Release 170

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. So the question then remains, what SHOULD you track on Twitter?

Metrics 229

Metrics Twitter Postrank Analytics 229

Jason Yormark

AUGUST 25, 2010

Most achieved a Postrank of higher then 6, and 9 out of the 10 articles dealt with social media. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create. 9 of my top 10 blog articles are social media related.

Data 184

Data Postrank WordPress Course 184

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Please let me know in the comments. Sign out Leave your comment here.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. And that’s just the beginning.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

Postrank 150

Postrank ROI Class Tourism 150

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 14, 2010

David makes some very good points (whether I agree with all the comments is a different matter and might be a post for another day…) 2. Though he mostly blogs about woodworking, he actually works in social media. Sign out Leave your comment here. Comment as pts moderator Davina K. Dave lays out how.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. I look forward to hearing from you in the comments. Sign out Leave your comment here. Sign out Leave your comment here. pts Settings.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 18, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , john taylor , wordpress plugins | Comments (14) Site settings comment help? Sign out Leave your comment here. Mark as read Approve comment Im surprised you left off LiveFyre. pts Settings. . |

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

SEPTEMBER 13, 2010

But look at what he says when examining what someone wrote in an article entitled “public relations comes of age&# : Besides not knowing the difference between public relations and publicity (see Seth Godin’s definition here ), the author clearly missed the boat by thinking public relations measurement is based on WOM and media mentions.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. 5 takeaways on social media and politics , by Dave Fleet. And no, I’m not making any political comment; just a practical one.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 12, 2010

Get Shareaholic test Filed under Interviews , Personal , Philanthropy | Tags: c25k , causes , couch to 5k , lindsay allen , Philanthropy , running , special olympics michigan | Comments (8) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Sign out Leave your comment here. Sign out Leave your comment here. Pull out the bag of tricks.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

DECEMBER 6, 2010

You know the standard refrain: Social media is about talking with – not talking to – your audience. Ask yourself these questions: Are you commenting on other people’s blogs? Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site?

Class 211

Class Comments Eventful Conversation 211

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help?

Class 178

Class Flickr WordPress Template 178

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Question: What is the best way to make readers comment your blog posts? Question: Ways to generate income from social media?

Questions 167

Questions WordPress Postrank Blogger 167

Kikolani

NOVEMBER 23, 2011

I like to subscribe to the blog in Google Reader and use the PostRank Chrome Extension to see the posts with the most social engagement and then send them some great headlines running along those lines. I use my blogging , business , SEO , and social media as a quick reference for people looking for posts by me on specific topics.

RSS 155

RSS How To Affiliate marketing Sample 155

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

Questions 277

Questions Social Media How To Postrank 277

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. how to talk, write and deal with your social media world. But it’s not enough in most cases. Your costs?

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Sign out Leave your comment here.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Sign out Leave your comment here. Mark as read Approve comment Excellent job. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Video 218

Video Class iPad Film 218