Direct Marketing Observations

JUNE 23, 2010

He reads and comments on other blogs when he has time and he is thinking of starting his own blog. The back story: It has not been a year of engagement for either platform that he’s on and thus the growth of fans and followers has not been consistent or completely measureable. There’s one problem tho. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. Remember this comment from the naysayers? It is now purely a content consumption and content push platform. Blink…Blink…. Let’s fast forward 11 years.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Particularly as it corresponds to different platforms? We get new toys and platforms coming at us all the time. Let me know in the comments section. This is a biggie as it can determine success.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? It immediately showed me the power of the platform and it’s infinite possibilities. Because the tools and platforms that make up social media, have allowed us to create and experience things at levels that would have blown our minds 3 years ago. We blogged about it.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

AUGUST 9, 2010

The first was instead of creating “a website&# we decided to create it in WordPress so that we would have the latitude to “turn on&# commenting for starters. During the development phase we ( the developer and I) decided to make the commenting more robust and so we decided to go down the path of Disqus.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. of social interactions + # of social platforms + # of profiles = Better search results.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. It’s a very clear way to demonstrate value. Be part of the conversation.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). We used to chat it up all the time on a few social platforms but with a twist…We would take the conversations off line and call each other too.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

SEPTEMBER 15, 2010

First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. I’m thinking it was supposed to be a constructive comment- but don’t mutter under your breath how I’m wrong and I’m crazy and you’re right.

Influencer 171

Influencer How To Construction SEO 171

Direct Marketing Observations

SEPTEMBER 12, 2011

The seat is the tool or the platform for discussion. Essentially it boiled down to a “if you show me yours I’ll show you mine&# mentality of reading, commenting, and sharing each others blogs. Social is the empty seat next to you on an airplane that soon will be occupied by someone you can talk to for 3 hours.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. Let us know in the comments if there is a better process that you have encountered.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

OCTOBER 6, 2014

Upon further reflection, it in no way really resembles the way I use it both platforms either personally and professionally. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. It’s different, to put it mildly.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over.

Privacy 162

Privacy Social Networking Cost Facebook 162