Akamai Marketing

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

I’ve dipped my feet into Vimeo and Slideshare this year and I’d like to continue to utilize those two platforms more regularly. From a business perspective, both of those two platforms work for me. What platforms will you use in 2012 that are you aren’t making the most of right now? Creative is good.

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5 metrics to track on Twitter

Akamai Marketing

Number of Clicks on Links You can track the number of clicks you receive on particular links you share on a number of different platforms. Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. That will tell you what kind of information your audience craves from you.

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Why use social media for engaged customer service?

Akamai Marketing

11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? They are clearly excited and hope I will be too!

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On Alice in Wonderland and Social Media

Akamai Marketing

Yes, your customers are PROBABLY using social media platforms everyday, but before you follow them into the rabbit hole, find out which platforms they are using and how. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Do you agree or disagree with this comparison?

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What's your social currency?

Akamai Marketing

The reason millions of people use these platforms is because they want to engage with PEOPLE. Think about it – when you go to a Facebook page or a blog, do you always comment? Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article!

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

2) For all the social media platforms you created an account for, find 1 interesting person or business a day to follow. You might send them a comment, “like&# something they said, ask a business a question. 5) Now, spend 30 additional seconds a day thanking people for commenting on your tweets, or passing them on.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). The information about each platform is basic.

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