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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

While engagement is primarily a measure of interactions like Likes, Comments, and Shares, one of the other biggest performance markers is the Reach and Impressions a post gets. To understand how that stacks up against the larger universe of other pharma companies, let’s benchmark this score.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. Feel free to share them via comments or tweets!

Questions 280
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7 risks of not prioritizing social media governance

Sprout Social

Companies in the financial, medical and pharmaceutical industries all have additional considerations. If you cannot say definitively who had access to your accounts at a given time or who posted a specific item or comment, you may find yourself unable to defend yourself to your supervisors, your legal team or a court of law.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

billion people use it daily to connect, chat, comment, vent, shop, learn, play, etc. Regeneron Pharmaceuticals. In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but first: What is Social Listening? Social media is huge and loud. BlackBerry (now trying to listen). Fast Retailing.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

On Twitter, a story recently developed when London woman Holly Brockwell received a lot of negative comments about her battle to get sterilised on the NHS. Such data can help various departments within pharmaceutical companies to improve their products. Will an App Replace The Pill?

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. 1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. .