Webbiquity SMM
DECEMBER 1, 2010
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
Webbiquity SMM
JANUARY 19, 2011
How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).
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Webbiquity SMM
FEBRUARY 10, 2015
01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. Updates posted on Sundays generate the fewest comments. 43% of all online advertising dollars are spent on search ads.
Webbiquity SMM
JANUARY 17, 2011
For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. search volume rose 16% from 2009 to 2010. Related Post.
Webbiquity SMM
APRIL 29, 2014
This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch. Writing that “digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions.
Webbiquity SMM
FEBRUARY 7, 2012
And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical). The always insightful Shelly Kramer comments on recent research showing that more CEOs are starting to embrace social media.
Webbiquity SMM
MARCH 11, 2013
David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” It’s Still the Wild West for Digital Marketers. Breakdown Of A Person’s Google Results by The Backup List.
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