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The Realtime Report

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

APRIL 7, 2014

Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Let us know in the comments below.

News 176
News Types Nielsen Social Media 176
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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. “For We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113
Advertising Nielsen Buy Products 113
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