Small Business Mavericks
JANUARY 7, 2014
If you still live in the old world of newsletter printing, you may have heard that Thursday is the best day to ensure that your newsletter lands in someone’s mailbox. Many marketers, when they converted their print newsletters to digital, stuck with that Thursday rule. Then again, you can’t be too sure.
Small Business Mavericks
JULY 8, 2011
E-mail newsletters you subscribe to. Your own blog’s comments – What questions are people asking? A simple encounter with the different or extraordinary can often be turned into a blog post. The news – Keep up with current events. Forums you’re a member of – What questions are people asking?
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Small Business Mavericks
MARCH 4, 2015
Unauthenticated sender ID — if not using an email marketing service, make sure you have all the criteria covered and use ‘from’ names like updates@ or newsletter@. Legal violations — if a business sends email, that business should be familiar with the CAN-SPAM Act. Who Decides What’s Spam?
Small Business Mavericks
SEPTEMBER 27, 2011
Personalize your e-mail messages – When you send out your e-mail newsletter or even a special e-mail for a particular promotion, make sure it is personalized to each individual on your subscriber list. Respond to their comments on your blog – Respond to comments. Show that you respect them as individuals. You should.
Small Business Mavericks
OCTOBER 1, 2014
If you take the time to read the comments on the Moz article, you’ll see lots of opinions, and some might be a bit heated. If they like your blog or newsletter, they’ll sign up. But the underlying foundation for marketing is that you need to connect with your customers.
Small Business Mavericks
FEBRUARY 12, 2014
Join the discussion by leaving a few comments on posts. Ask it on your blog, in your newsletter, and in forums. If you draw the right audience to your blog, they’ll tell you what to write about. Answering the right questions - Just like you would to find out what content to write, ask your audience what their questions are.
Small Business Mavericks
MAY 9, 2011
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