Mindjumpers

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Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Think about, “Would my audience want to see this in their News Feeds?”. Source: News Feed FYI: Showing More High Quality Content. What Facebook’s New News Feed Means For Brands.

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EdgeRank Is Still Valid According to Study

Mindjumpers

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Photo posts create the highest engagement in both “likes” and comments. The EdgeRank model. The results.

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How to handle a shitstorm – before, during and after

Mindjumpers

In this case – no news are bad news. Document all status updates and comments. If you don’t engage in the dialogue it will seem as if you are ignoring the problem. After the storm: Once you have lived through and survived the crisis you should restore the complete process.

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How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

Mindjumpers

Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. If yes, what exactly is it that makes people like or comment? Use the new ‘Promoted Posts’ feature. Get to know your competitors.

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Facebook Private Messaging for Brands

Mindjumpers

For instance, fans might now indulge in private messaging leading to relatively less comments and interactions on the brand’s page. Due to lesser engagement, brand’s updates would rank lower in the news feed because of the EdgeRank algorithm. But then, ignoring certain comments might lead to higher risk of creating social media crisis!

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2012 Is The Year of Visual Communication

Mindjumpers

People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. Not only do people react more to visual content, posts with visual content have a greater potential of being ranked higher in News Feeds among the Top Stories. Convey your message quickly. Strengthen your brand identity.

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How To Create Offers On Facebook

Mindjumpers

The users who have liked your page then see the offer in their news feed. When a user has claimed an Offer, a story will be published in their friends’ news feed and possibly also on their timeline or as a sponsored story, depending on the user’s settings. As with any other update, people can Like, Comment and Share it with friends. •

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