Waxing UnLyrical

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Since this metric is measured using a viewer’s unique IP address, no duplicates are counted.

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Monday Roundup: Measurement and Metrics

Waxing UnLyrical

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

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Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. ” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? ” So I do get it. Introducing Digital Reach.

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. So mark your calendars for July 13th from 12-1pm ET; and RSVP + drop your questions for Jon & Dave in the FB event comment stream here.

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