Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sensationalizing: Video posts can’t exaggerate or use extreme language.

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Video Facebook Policies Feed 202

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Lots of context is necessary.

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Platform Video Instagram YouTube 176

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

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Social Media Video Company Content 246

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You had to manually add likes, comments and shares to an Excel sheet; 13. But we know we’re not the only ones.

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Flash Mob Social Media Marketing Meme 157

Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. I’m doing this not just for me but for the introverted marketers whom I share these struggles with. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video.

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Video Instagram Meme Facebook 187

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

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Video Facebook Metrics Feed 193

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

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YouTube Video Strategy Knowledge Base 113

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. The step-by-step nature appeals to visual learners.

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Influencer Campaign Video Instagram 96

Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. CEO of viral videos.

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Buy Comments Privacy Video 92

Hootsuite

AUGUST 17, 2020

It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue.

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Comments YouTube HootSuite How To 143

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing?

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comScore Marketing Case Study Review 299

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.

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Social Media Marketing Proposal Case Study 91

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video?

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Video Social Media How To Trends 127

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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Video Social Media Strategy Film 144

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. Why put the link in comments in LinkedIn posts?

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LinkedIn Comments URL Engagement 105

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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Video Marketing Vimeo YouTube 133

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. How are Video Views defined in social media? What does UGC mean?

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Social Media CPA CPM CPC 124

Small Business Mavericks

NOVEMBER 28, 2014

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Are You Looking At Video Ads?

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Video Facebook Marketing Retail 137

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).

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Engagement Video Facebook How To 207

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. First, let me explain.

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Video Facebook Report Publishing 177

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

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Tools Strategy Video Library 122

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. Is YouTube Still A Good Marketing Platform?

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YouTube Strategy Automotive Marketing 204

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Video Profiles. Posts on LinkedIn: Then Versus Now.

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LinkedIn Marketing Eventful Compete 202

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Getting Started with TikTok for Business.

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Strategy Marketing Banking Influencer 175

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Still a Good Marketing Platform? Is Pinterest Dying?

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Strategy Marketing Automotive Campaign 195

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Engagement 123

Engagement Report Video Metrics 123

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

SEPTEMBER 11, 2023

Their title is usually Social Media Manager, Digital Manager, or Marketing Manager. Since their role encompasses so much, they seek strategic support from their internal marketing team, but those teams are also stretched thin, so the appropriate support is hard to come by. Therefore, content production is one of the largest challenges.

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Team Social Media Social Media Management How To 167

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125

Examples Influencer Campaign Marketing 125

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 116

Buy Video How To Template 116

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

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Metrics Video Brands Facebook 129

BeingOptimist

APRIL 5, 2023

Can you see who viewed your Facebook video? The answer is no, currently, there are no features on Facebook that can help you to see who viewed your Facebook video, but there are a few parameters using which you can analyze how many people have viewed your video after posting in Facebook. What Facebook Says? Let’s start.

Video 75

Video Facebook Features Privacy 75

Jon Loomer

OCTOBER 20, 2021

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. Configure the Video Variables in Google Tag Manager. First, you’ll need to tell Google Tag Manager the actions related to a video you will want to track.

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Eventful YouTube Video Google 212

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 122