Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Examine social media discussions, comments, and reviews to identify common pain points of your target audience. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Bloggers and content marketers want traffic. Publishers want eyeballs.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Respond to comments (helpfully and appropriately).

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Share this on Facebook.

Social Media 150

Social Media Aggregator B2B Technorati 150

Webbiquity SMM

NOVEMBER 8, 2010

Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. For an excellent in-depth look at the people behind the award, check out The Oscar of B2BTOTY Awards Needs Your Vote by Cheryl Burgess of Blue Focus Marketing.

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Leave a comment to share.

Social Media 192

Social Media Press Release Committee Posterous 192

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice. Tweet This!

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g. Supplement your email list with your contacts’ social network info?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 3, 2015

You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each of which was punctuated by sitting down and writing a post. Austin Duck is Content Marketing Manager for CircleBack and regularly contributes to StartupGrind and elsewhere.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204

Brands NoFollow Marketing B2B 204

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

FEBRUARY 28, 2011

It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Now you can provide links to your published works as part of your profile.&#.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 6, 2010

When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Subscribe to the comments for this post? These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. Share this on Bebo.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Click “Publish.”. Create a Showcase Page.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix. MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Funny videos.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 26, 2012

Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. What is the best parka for sub-zero temperatures?

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Tips 223

Tips Content Marketing B2B 223

Webbiquity SMM

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? What online publications do they read? What groups do they belong to?) How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

NOVEMBER 5, 2012

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JULY 25, 2019

Contemporary authors directly interact with their audiences—they are just one comment or one tweet away. There are many options and platforms available: newsletters, blogs, social networks, and publishing platforms like Medium just to mention a few. Never before has such a situation occurred.

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

JANUARY 3, 2011

Here, Ann Smarty contributes a guest post on best practices in guest posting, from planning your approach and brainstorming topics to following through by responding to comments. 5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips. 35 Ways to Market Your Blog by Junta42. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 16, 2012

Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. How to Be an Awesome Blog Commenter by HubSpot Blog.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). Successful Twitter Marketing Strategies by Social Media Optimization.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 30, 2010

While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings. . Blog comments should be responded to within a reasonable period of time. Subscribe to the comments for this post?

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? A highly favorable product review is published in an online journal.

Social Media 193

Social Media Tools Sysomos Vocus 193

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177