Visually SM

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

Visually SM

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

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How to Plan Your Social Media Strategy for Better Engagement

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In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. When you create a page on any platform, one question comes up: how often should I publish new content? Another key factor is frequency. Source: Hootsuite.

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Interactive posts for social media: how to approach and engage your audience

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Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. Here are other interesting ways to use the feature: preferences on specific topics; the best time of day to launch or publish content; general opinions about products or services.

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What a Brand Advocate Is and Why Your Company Needs One

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Word of mouth has always been something important in marketing. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Content published on social media is essential for companies. You could, for example, share consumers’ comments on social networks.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In this scenario, he argued, articles you published would receive virtually no audience, no matter how brilliant they are.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In this scenario, he argued, articles you published would receive virtually no audience, no matter how brilliant they are.