Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. thanks for the suggestions in the comments!). Comment Policy. Employee Social Influence Marketing Guidelines. But where to start? Social Media Policies and Guidelines. American Express Open Forum.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Let me know what you think in the comments below. Social CRM is a hot topic right now.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? ” This idea is similarly ridiculous.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Would you mind if I published your response as an update to my blog post?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 2, 2010

thanks to Jen Zingsheim for noting this in the comments). When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Update: Paid media also suffers from a draw-back of being less trusted than earned coverage.

Blogger 371

Blogger Compete CPM CPC 371